What We Offer

Email Campaigns That Get Carriers in Front of Shippers

We handle the outreach from start to finish — researching your target shippers, writing the emails, and running the follow-up sequences. You just respond to the freight.

01

Targeted Shipper Outreach

Your capacity, directly in the right inbox.

We identify shippers and brokers who are actively moving freight in your lanes and send them a direct, professional email introducing your operation. No cold calls, no competing on load boards — just a well-crafted message landing in front of the people who control the freight you want.

What's included

  • Research and identification of shippers in your specific lanes
  • Professional outreach email written for your operation
  • Personalized messaging that speaks to each shipper's freight needs
  • Delivery tracking and open rate reporting
02

Capacity Announcements

Let shippers know you have trucks available — before they post the load.

When you have open capacity, timing is everything. We send targeted emails to your shipper list announcing your available trucks, your lanes, and your rates — reaching decision-makers before they turn to a load board. The carriers who get called first are the ones shippers already know.

What's included

  • Timely capacity emails sent to your target shipper list
  • Lane-specific messaging for maximum relevance
  • Equipment type and availability details formatted for logistics managers
  • Flexible scheduling — send when you have trucks to fill
03

Follow-Up Sequences

Most shippers don't respond to the first email. We keep showing up.

A single email rarely closes a shipper relationship. We run structured multi-touch follow-up sequences that keep your name in front of decision-makers over time — building familiarity until they're ready to move freight and you're the first carrier they think of.

What's included

  • Multi-email follow-up sequences spaced for maximum impact
  • Each follow-up written to add value, not just repeat the ask
  • Automatic removal of unsubscribes and bounces
  • Response tracking so you know exactly who's engaging
04

List Building & Management

The right list makes every email more effective.

A campaign is only as good as the contacts it reaches. We research and build a targeted list of shippers and freight brokers who move freight in your specific lanes, then keep that list clean and current so your emails always land in front of real decision-makers — not dead inboxes.

What's included

  • Custom list research based on your lanes and freight type
  • Verified contact information for logistics managers and freight coordinators
  • Ongoing list hygiene — removing bounces, updating contacts
  • List growth over time as your target market expands

Ready to Fill Your Lanes?

Tell us where you run and what you haul. We'll put together a targeted email campaign and get your capacity in front of shippers who need it.

Book a Free Consultation
Lane Reach

Marketing built for carriers. We put your trucks in front of the shippers and brokers who need them.

Ready to grow?

Whether you run one truck or ten, we'll help you land more loads and build a name shippers trust.

Get Started

© 2026 Lane Reach. All rights reserved.

Marketing for carriers who mean business.